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What platforms they use, when they go on them and why, what content they like, who else they’re following, and more.
What is the message you want to convey to your audience? How do you want them to feel when viewing your content?
While there is a level of spontaneity on social, you’ll need a structured content strategy to be able to have a consistent voice and produce quality content regularly.
Quantifiable insights will inform your strategy, including who you’re reaching, the right content to share, the best times to post, and more.
Social media is a real-time platform. If you want to use it to grow your business, you need to post regularly.