E-Mail Marketing
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Knowledge of your audience
What platforms they use, when they go on them and why, what content they like, who else they’re following, and more.
Brand identity
What is the message you want to convey to your audience? How do you want them to feel when viewing your content?
Content strategy
While there is a level of spontaneity on social, you’ll need a structured content strategy to be able to have a consistent voice and produce quality content regularly.
Analytics
Quantifiable insights will inform your strategy, including who you’re reaching, the right content to share, the best times to post, and more.
Regular activity
Social media is a real-time platform. If you want to use it to grow your business, you need to post regularly.
Inbound approach
Don’t use social media to pitch your business. Focus on adding value through useful and interesting content and building up those around you.